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How to Use Signs 18 x 24 is the easiest to read as traffic is going by at 30 - 50 m.p.h. or even at major intersections when stopped back in traffic they can be seen from a distance. 12 x 18 size signs are less noticeable and should be used in areas where a complete stop is required or in the inner regions of a neighborhood.Your call volume will increase dramatically after a weekend using 18 x 24 Ameircan Bodies Yard Signs. You can expect the 18 x 24’s to last about the same amount of time as running an ad in the newspaper 3 days to a week, but, with tons more exposure. We’ve tested every color under the sun for our Ameircan Bodies Yard Signs, so the colors we offer are colors that work. Some people can swear on a certain color combination, others swear that another works better, it comes down to regional areas at times, but, we’ve had the best results with blue and white. Your message is the most important thing besides your phone number that you can put on your signs. Your message should be shot and simple. If you’re driving down the road at 40 mph, you have about 3-5 seconds to read the sign. If your message has 5 or more lines, most of your audiences, those that are driving, aren’t going to be able to read it in that few seconds, so the rule KISS (Keep It Simple & Stupid) rule applies. You need to keep the message simple and to the point. In our experience and tests, we have found that using a phone number on your Ameircan Bodies Yard Signs is strongly recommended over using a website. This is mainly because people tend to write a phone number down and with a website, they tend to try to memorize it, so that by the time they get home, they probably only remember part of it or none at all. And if they get to searching online, they’re going to be able to look at all your competition. A phone number on your Ameircan Bodies Yard Signs works much better. There’s also some question as to what type of phone number you should put on your signs, (cell, office, voicemail, home, 800 numbers). We feel voicemails are a great way to track the results of different marketing messages. You can set up different voicemails though services like RingCentral.com, and you can assign a different voicemail number to different signs. This way, you can track which signs are working better and in which areas, and so on. In our experience, we found that local numbers perform better than 800 numbers. We recommend that you put out 20 to 25 signs in an area in which you wish to market. If you order 500 signs, do not put them all out in that area you’re marketing, city ordinances do not allow that. After you put your 20 to 25 signs out in one area, rotate areas. Don’t over saturate an area to a point to where people will notice them, not ignore them because there are so many. People will notice these signs when they target what they need, when you tell your customer what you do, rather than who you are. As far as areas to target, major intersections and off of exit ramps from the highway. Also, my favorite are long stretches 40 mph road, put the signs out on the side of the road about 10-20 feet off the road and a quarter to a half mile apart going both ways. The best times to put out Ameircan Bodies Yard Signs are on Fridays late afternoon, and evenings. With these tips, you will have a great experience using Ameircan Bodies
Yard Signs! Peter Miller © 2006 |